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In today’s competitive markets, customer experience in modern marketing have become key differentiating factors for brands. Beyond product quality and price, consumers increasingly value how a brand makes them feel, how it communicates, and how it interacts with them across all touchpoints. According to recent studies, companies that prioritize customer experience outperform their competitors in terms of loyalty and long-term growth (source: Harvard Business Review ). Human-c

Choosing a career path is rarely a straight line, especially at the beginning of professional life. Throughout my studies, I deliberately chose to gain experience in different industries , including hospitality, tourism, e-commerce, CSR, and the pharmaceutical sector . Rather than specializing too early, my goal was to explore, observe, and understand what truly motivates me on a daily basis. Each experience taught me something different. Working in customer-facing roles help